Values-Driven Innovation | Design Thinking | Value Proposition Discovery & Design | Life-centric Innovation
At the heart of progress lies innovation—a force that propels us to create new value or to capture value in novel ways through ingenuity and visionary thinking. Its essence lies in nurturing and breathing life into novel ideas that wield a positive impact on the world.
Over time, innovation has evolved, transitioning from a primarily product-centric approach, focusing on marketing and creating customer demand (‘making people want things’), to a more human-centric approach, which emphasizes the user experience and satisfying genuine needs (‘making things people want’). Today, we stand at the cusp of a new era – a life-centric approach to innovation, aligning with nature’s inherent wisdom.
Both product-centric and human-centric innovation strategies have thrived within the framework of the neo-liberal growth economy, relying on exploitation, consumption, and fierce competition. Yet, embracing a life-centric approach to innovation marks a paradigm shift as it takes the full impact on ecological systems and the environment into account, often referred to as full cost accounting. This approach inherently challenges the notion of endless economic growth and seeks to harmonize desirability with responsibility, respecting environmental and planetary boundaries.
While a ‘green’ approach to human-centric design can acknowledge eco-conscious practices to reduce negative impacts and minimize footprints, circular design elevates sustainability to new heights by eliminating waste and pollution, aiming for a sustainable and net-neutral outcome with no additional harm. However, life-centric design surpasses mere sustainability, as its ultimate aim lies in replenishing and restoring both people and the planet. It establishes a co-evolutionary relationship with nature, drawing inspiration from its wisdom and resilience.
Transformative innovation is as much about deep listening into what wants to emerge as it is about conscious and intentional interventions on the path from our current industrial growth society and culture of competitive individualism to a life-sustaining society and truly regenerative cultures.
Our pursuit of innovation embarks on this transformative journey, where our mission goes beyond mere product or service creation. We weave a narrative of responsible and purposeful progress, extending our focus beyond capturing market demand to holistically integrate environmental and societal well-being into the fabric of our work. Challenging the status quo, we envision a future where economic growth aligns harmoniously with the preservation of our planet and the advancement of human lives, effectively making business more beautiful.
Valexion stands ready to support you in this quest for meaningful values-driven innovation, deriving strength from the regenerative power of nature. Together, we can forge a brighter, more life affirming future, leaving a lasting legacy of positive impact for generations to come.