UNIVERSALISM
Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature.

Values

• A world at peace — Free of war & conflict
• Broad-mindedness — Tolerance of different ideas & beliefs
• Social justice — Addressing injustice, care for the vulnerable, fairness
• Protection of the environment
• A world of beauty
• Unity with nature
• Inner harmony
• Social justice
• Wisdom
• Equality

BENEVOLENCE
Kindness toward people with whom one is in frequent personal contact, enhancing and preserving their welfare.

Values

• Forgiveness — Willingness to pardon others
• Honesty — Genuineness, sincerity
• True friendship — Close, supportive friends
• Meaning in life
• Responsibility
• A spiritual life
• Mature love
• Helpfulness
• Loyalty

TRADITION
Respect, commitment and acceptance of the customs and ideas that traditional culture or religion provide the self.

Values

• Accepting life as it is — Submitting to life’s circumstances
• Moderation — Avoiding extremes of feeling & action
• Humility — Modesty, self-effacing
• Respect for tradition
• Devoutness

CONFORMITY
Restraint of actions, inclinations, and impulses likely to upset others and violate social expectations or norms. 

Values

• Compliance — Following rules, meeting obligations
• Politeness — Courtesy, good social skills
• Self-discipline — Self-restraint, resistance to temptation
• Respect for parents and elders
• Obedience

SECURITY
Safety, harmony and stability of society, of relationships, and of self.

Values

• Family security — Safety for loved ones
• Health — Absence of physical or mental concerns
• Sense of belonging — Feeling that others care about me
• Reciprocation of favors
• National security
• Social order
• Cleanliness

POWER
Social status and prestige, control or dominance over people and resources.

Values

• Authority — The right to lead or command
• Social recognition — Status & respect from others
• Wealth — Material possessions, money
• Preservation of my public image
• Social power

ACHIEVEMENT
Personal success through demonstrating competence according to social standards.

Values

• Influence — Having an impact on people & events
• Self-respect — Belief in one’s own worth
• Success — Achieving goals
• Intelligence
• Capability
• Ambition

PLEASURE – HEDONISM
Pleasure or sensuous gratification for oneself.

Values

• Enjoyment of life — Enjoyment food, relaxation, leisure, …
• Self-indulgence — Doing pleasurable things
• Pleasure seeking — Gratification of desires

STIMULATION
Excitement, novelty, and challenge in life.

Values

• A varied life — Filled with novelty & challenges
• An exciting life — Stimulating experiences
• Daring — Seeking adventure, risk-taking

SELF-DIRECTION
Independence of thought and action.

Values

• Creativity — Imagination, inventiveness, originality
• Curiosity — Interested in everything, exploring
• Independence — Self-reliance, autonomy
• Choice of own goals
• Freedom
• Privacy