THE SCHWARTZ VALUES MODEL
The 10 Schwartz Value Types with examples of specific values for each. All are written as motivational goals.
Understanding, appreciation, tolerance, and protection for the welfare of all people and for nature.
- A world at peace — Free of war & conflict
- Broad-mindedness — Tolerance of different ideas & beliefs
- Social justice — Addressing injustice, care for the vulnerable, fairness
- Protection of the environment
- A world of beauty
- Unity with nature
- Inner harmony
- Social justice
Kindness toward people with whom one is in frequent personal contact, enhancing and preserving their welfare.
- Forgiveness — Willingness to pardon others
- Honesty — Genuineness, sincerity
- True friendship — Close, supportive friends
- Meaning in life
- A spiritual life
- Mature love
Respect, commitment and acceptance of the customs and ideas that traditional culture or religion provide the self.
- Accepting life as it is — Submitting to life’s circumstances
- Moderation — Avoiding extremes of feeling & action
- Humility — Modesty, self-effacing
- Respect for tradition
Restraint of actions, inclinations, and impulses likely to upset others and violate social expectations or norms.
- Compliance — Following rules, meeting obligations
- Politeness — Courtesy, good social skills
- Self-discipline — Self-restraint, resistance to temptation
- Respect for parents and elders
Safety, harmony and stability of society, of relationships, and of self.
- Family security — Safety for loved ones
- Health — Absence of physical or mental concerns
- Sense of belonging — Feeling that others care about me
- Reciprocation of favors
- National security
- Social order
Social status and prestige, control or dominance over people and resources.
- Authority — The right to lead or command
- Social recognition — Status & respect from others
- Wealth — Material possessions, money
- Preservation of my public image
- Social power
Personal success through demonstrating competence according to social standards.
- Influence — Having an impact on people & events
- Self-respect — Belief in one’s own worth
- Success — Achieving goals
PLEASURE – HEDONISM
Pleasure or sensuous gratification for oneself.
- Enjoyment of life — Enjoyment food, relaxation, leisure, …
- Self-indulgence — Doing pleasurable things
- Pleasure seeking — Gratification of desires
Excitement, novelty, and challenge in life.
- A varied life — Filled with novelty & challenges
- An exciting life — Stimulating experiences
- Daring — Seeking adventure, risk-taking
Independence of thought and action.
- Creativity — Imagination, inventiveness, originality
- Curiosity — Interested in everything, exploring
- Independence — Self-reliance, autonomy
- Choice of own goals